Touchpoints. Or how your customers experience your brand.

Last week I talked about identifying why you do what you do, and ensuring you communicate this to your audience. But just as important as your message, is ensuring people see and hear it.

It’s all down to touchpoints. Earlier in my marketing career this was much more simple. Now however there are myriad ways a customer can engage with your brand – online, in print, in store, in person, not to mention the countless social media outlets bombarding us with messages. Your customer is likely to experience multiple touchpoints before making a purchasing decision.

I can help you identify the touchpoints and the best way to reach your audience. I can then make sure the chosen methods are implemented on time and on budget.

So get in touch with me – through my website, call me, email me, reach me through my social channels. Just get in touch.

Multiple Touchpoints