So, on Monday, Facebook, Instagram and WhatsApp were down for six hours and we suddenly realised how reliant on them we all are.
But what if your business is just as reliant on one or two media channels? An unforeseen outage like this could have disastrous effects on your sales. This is why it is important to make sure you have a fully integrated, multi-channel, marketing strategy. Even when everything is functioning as it should, it is important to make sure you are getting in front of your customers through as many means as possible.
I can help you formulate a marketing strategy which benefits from a range of different channels, with a consistent and compelling message across all of them. I can also help you integrate that strategy, maximising your budget, whatever the size.
Who do you know who is dependent on Facebook, or any other single channel for their marketing? Let me develop a multi-channel strategy for them, which can’t be brought down by someone pressing the wrong button in a data centre in California.