Boris and his Plan B

So, good old Boris announced Plan B yesterday. It was full of completely unambiguous new rulings such as:

“Face masks are mandatory in MOST indoor venues EXCEPT where it is NOT PRACTICAL to wear them or if you are EXEMPT”


“People SHOULD work from home, WHERE POSSIBLE…”

The trouble is, unless a message is clear and contains a definite call to action, people just won’t buy into it and it will likely be ignored.

The same applies to your marketing message. Do you have a clear call to action for your audience? Are you stressing the benefits of using your service or product?

Let me help you define your marketing message and deliver it to your audience. Get in touch.

Boris Johnson