Advertorial
THE NEED
An advertorial feature for Dynamic Rentals, a sub-rental partner serving the film and television industries.
THE WORK
Without any suitable images to use, I designed a page using outline illustrations of some of their key products, accompanied with graphical elements which reflected their brand style. The key messaging was relayed using an interview style, to give the editorial a more personal feel.
THE RESULTS
The illustrative style of the advertorial meant it stood out from the rest of the magazine, but still had the feel of editorial rather than paid advertising.
