2-Page Editorial
THE NEED
Communicate the benefits of a cloud-based asset management system in a creative and eye-catching way.
THE WORK
With little to no strong branding for Colorfront, it was essentially a blank canvas for this. By going down the route of taking two in depth testimonials from well-respected production technicians, and presenting them as cuttings from a music magazine, the double-page spread was definitely eye-catching and stood out form the rest of the magazine. Coupled with a silver-tone treatment to the photos and using well-known song titles as sub headings, the article had a very high impact in the magazine.
THE RESULTS
Coupled with a silver-tone treatment to the photos and using well-known song titles as sub headings, the article had a very high impact in the magazine.
