A Double-Page Spread to highlight the revolutionary benefits of the new G-Technology ArmorLock encrypted NVMe SSD.
To many, security through an encrypted drive can be complicated. The purpose of this advertorial was to highlight the fact that, although the ArmorLock SSD offers revolutionary, unrivalled security, it does so using technologies which are familiar to all. By detailing these technologies and using a life-sized image of the drive in a rugged environment, it helped to emphasise the product’s simplicity, ruggedness and aesthetic beauty.
The ad was true to the G-Technology brand and yet portrayed the product in a different light from the usual advertising.