Product Guide
THE NEED
A concise guide to the complete G-Technology range of professional storage solutions. The brochure needed to be a small enough format to be distributed at tradeshows around Europe.
THE WORK
The first task was to categorise the products in a logical manner, allowing the end-user to easily find the product which suited their needs. The key features and benefits of each product were laid out with strong hero product imagery. The brochure was further brought to life using lifestyle imagery showing the products in real-life situations, as well as using testimonials from well-known industry professionals, already strong advocates of the G-Technology brand.
THE RESULTS
The product guides were used all over Europe and I produced versions, in French, German, Spanish and Italian, as well as English. In total, over 2 years, approximately 50,000 product guides were distributed.
