Email Campaign

THE NEED

An email focusing on the three key SSD products offered by G-Technology to professional filmmakers, which could be cobranded to be sent out by Value Added Resellers.

THE WORK

The email reflected the look and feel of the other collateral (brochures, print ads, website) and was fully responsive – working across PC, Mac, tablet and mobile email clients. The email was co-branded with the key G-Technology resellers and supplied to them to distribute to their mailing lists. For some resellers, I managed the full mailings using MailChimp and Campaign Monitor.

THE RESULTS

The emails helped to drive more sales of the SSD range, helping to convert customers from traditional hard drive solutions. The email campaigns increased the share of SSD in G-Technology’s sales tenfold over two years.