Print Advertising
THE NEED
A series of full page ads promoting the range of G-Technology storage solutions for professional filmmakers and photographers.
THE WORK
The hero images show the products in real-life situations and are supported by iconography which highlights the key benefits to the professional creative. The ad includes the logos of the key Value Added Resellers where the products can be purchased.
THE RESULTS
The ads appeared in many of the key industry publications, including Televisual, Pro Moviemaker, Definition, Broadcast Film & Television and Professional Photographer. In many cases, the ads were supported by complimentary editorial within the magazine. In the UK, sales of G-Technology through the key resellers continues to grow, with sales doubling over the last three years.
