Subscription Advertising
THE NEED
To encourage existing readership to take out an annual subscription to Televisual magazine.
THE WORK
I created two separate print ads – one targeting the drama production, the other targeting the factual and documentary makers. The use of covers showed the type of content they would benefit from with a subscription, with the headlines on both tapping into the fear of missing out. The importance of Televisual magazine to the communities was further enhanced through testimonials from well respected individuals in both target markets. The use of green within the version to the factual and documentary audience emphasised the magazine’s commitment to environmental issues.
THE RESULTS
Both ads appeared within the Autumn 2020 issue of Televisual. Results pending.
