When your client’s new logo looks like it was drawn by a 10-year-old
Having worked in marketing for over 20 years, I think I’ve seen it all. But there’s one situation which stands out as the contender for the most awkward. It’s that moment when they open up an email with a smile like a proud new father, clearly thinking they’re about to unveil the next Nike Swoosh […]
The hidden dangers of using AI like ChatGPT for your marketing
AI tools like ChatGPT are revolutionising content creation. They’re fast, efficient, and scarily good at mimicking human tone. Marketers everywhere are turning to AI to crank out blogs, emails, ads, and social posts in record time. But here’s the catch: just because you can use AI for your marketing, doesn’t mean you should—at least, not […]
Marketing buzzwords that are just plain bullshit
In the world of marketing, it seems like there’s a never-ending supply of buzzwords and jargon meant to make simple concepts sound more impressive. But the truth is, many of these words are nothing more than fluff. They don’t add clarity, and they sure don’t help your marketing efforts in the long run. Instead, they […]
How to create the perfect online marketing plan for your company (step-by-step guide)
Every successful business starts with a solid plan – and when it comes to growth, your marketing plan is the engine that drives it. Whether you’re launching a new brand, entering a new market or just trying to get your marketing efforts on track, having a clear, strategic plan isn’t just helpful – it’s essential. […]
Does traditional print media still have a place in your marketing mix?
In a world dominated by digital everything – social media, email marketing, SEO and online ads – it’s easy to think print is dead. But here’s the truth: traditional print media isn’t obsolete. In fact, when used strategically, it can be a powerful part of your marketing mix. As a marketing consultant, I often get […]