Everyone knows that to succeed in business, you need a strong marketing plan. But what’s the best way to get this done? Hire a big agency? Try to tackle it yourself? Or maybe bring in some outside help?
If you’re a small or mid-sized business, there’s a good chance the best move is hiring a local freelance marketing consultant. And here’s why…
You’re not just another client
One of the biggest complaints I hear about agencies is that business owners feel like they’re just a number. When you work with a freelancer like me, that’s never the case.
- You get direct access to me – no account managers or endless handoffs
- Your strategy is built from the ground up, just for your business
- We work together like partners, not just vendor and client
- You’ll always know who’s behind the emails, the strategy and the results – because it’s me
Local knowledge goes a long way
Because I’m local, I understand the area – your market, your competition, your customers. That context shapes smarter, more targeted marketing decisions.
Whether it’s focusing on the right neighbourhoods, leaning into local trends or even teaming up with other businesses in the area, there’s just no substitute for having someone who knows the community firsthand.
It’s easier on your budget
Agencies aren’t cheap. They’ve got big teams, office space, layers of management – all of which drive up costs.
As a freelancer, I keep things lean. That means you get high-quality, professional marketing help – without the bloated retainers or long-term contracts.
- More flexibility in pricing
- More control over your budget
- Better return on every marketing dollar you spend
It’s more effective than doing it yourself (and a lot less stressful)
You could do your own marketing – and some business owners try. But if you’re like most, you’re already pretty busy. Marketing isn’t just throwing up a few Instagram posts or running a Google ad. It’s strategy, copy, design, testing, tweaking – it’s a lot. It’s time-consuming.
When you try to do it all yourself, you’re more likely to waste time, miss opportunities or burn out. With the right consultant, you stay focused on running your business while I focus on getting you results.
Speed and flexibility matter
One of the best things about working with a freelancer is we can move fast. No waiting for approval from three departments. No layers of red tape. If you want to pivot your strategy, test a new campaign, or jump on a timely trend – I’m ready when you are.
- Quick turnarounds
- Easy communication
- One go-to person, who’s in the loop on everything
It’s personal – in the best way
Marketing should feel like a partnership, not a transaction. When you work with me, you’re not being passed off to some office junior or shuffled through a team of strangers.
You get me. I listen, I ask questions, and I’m genuinely invested in helping your business grow. Your wins are my wins, and I’m here for the long haul.
So, what’s the answer?
Agencies do have their place. And DIY might work for a little while. But if you want someone who’s local, experienced and truly cares about the success of your business – a freelance marketing consultant could be exactly what you need.
Let’s chat. Whether you need help with your website, social media, print, ads, email marketing – or just getting a clear strategy in place – I’m here to help.
