Logo Design & Branding

THE NEED

Having recently started a new financial services business to serve his existing clients, Russell approached me to develop a brand identity and associated stationery items.

THE WORK

The brand identity needed to be approachable yet professional, in order to give clients the confidence in the offerings of the new company. It was also a requirement that the identity needed to work for the two separate companies – Russell Martin Financial Services and Russell Martin Legal Services. Using a strong serif font for the main icon and “RUSSELL MARTIN” text, a more approachable sans serif font was used to indicate the services being offered.

THE RESULTS

The logos were used across all the initial stationery, including letterhead, business cards, and email signature. I also developed a branded email communication to go out to all existing clients to notify them of the new company. This included copywriting, design & build of the email and also coordinating the emailing and follow up analytics.