SanDisk Professional Range

THE NEED

Following the launch of the new SanDisk Professional range of high-end storage solutions, there was a requirement for a 2-page editorial to promote the new brand.

THE WORK

With little content available, I started by writing the copy, based on a press release and limited website copy. I used a testimonial from a high-profile user in the world of media and entertainment to add personality to the piece. The branding was emphasised using just the black and red from the logo.

THE RESULTS

The article was the first printed piece in the UK to promote the new brand.